Digipak Cover 8: Mock Up of Digipak

Above is a mock-up of what I desire my final digipak to in someway end up looking. There are aspects that are missing such as the spine and for my final this will be added. The flowers that are seen on ever side of the digipak are also going to be changed to red roses however I have to get round told drawing and scanning the final design onto my laptop. I also realise that the size of some of the sizes are off and this will need to be fixed. After taking a second look at my font choice I have realised that I am unhappy with the way it looks in harmony with the artwork. This is something I will have to look back at again and explore new options in order to make the text flow with the chosen mis en scene.
However over all I am happy with the outcome of the mock-up digipak and am happy with the way the music video ties in nicely with the over all theme for the digipak.

Digipak Cover 7: Flat Plan of Digipak

This is the flat plan of my digipak that allows me to have a visual guide to follow for the creation of my actual digipak.

Digipak Cover 6: Music Consumerism in Last 5 Years

Since record sales started to be tracked in 1991 it has been confirmed that 2016 has been the worst year for record sales.


"CD sales continue to decline, moving just 40 million units in the first six months of 2016 (a decline of 11.6 percent compared to the same time period last year). Meanwhile, the vinyl collector’s market is still growing, up 11.4 percent by the same metric, but remains far smaller in terms of actual records: 6.2 million copies sold in the first half of the year."


Surprisingly the sale of digital albums from sites such as iTunes are actually decreasing fasters than the sale of CD's. The digital doweled era that started in 2003 seems to be coming to an end with streaming and illegal download taking over.

"In 2006 — years after Napster, and well into the iTunes era — record labels still reaped $9.4 billion from CD sales in the United States, more than the total sales revenue of the business today. Last year, CD sales stood at just $1.5 billion, a drop of 84 percent in a decade. And downloads, also once viewed as the industry’s savior, have now been falling for three consecutive years with no sign of recovery."


Since digital downloads and streaming were introduced it seems unlikely that they will ever make the same amount of money that the music industry sold when CD's were the main form of consumptions.

Digipak Cover 5: Copy of Existing Digipak

This is my attempt at copying an already made digipak that is for the album 'Matilda' by Alt-J. 

For my fist attempt at editing and creating a digpak I am happy with the results, with more practice my own digipak should hopefully turn out well. 

I only used powerpoint and I realise that the dimensions and scale of each side is off but this is something I now know I need to work on when I make my own digipak.

Digipak Cover 4: Star Image

Digipak cover 4 - Star Image from Olivia Gardiner

Digipak Cover 3: The Difference between Digipaks and CD's

Digipak Cover 2: Font Tests

For this task I had to explore the different fonts I may be interested in using for my digipak and poster. The font must be consistent across all parts of the marketing campaign and so this is an important choice.

I decided that I wanted my font to be somewhere between the way the font was on Florence's previous albums and her latest one. I want it to still be indy as this is my target audience but I want it to also universally attract as 'The Dog Days Are Over' is a well-known song by multiple audiences. I also want my digipak and other parts of the campaign to appear clean cut so this is why I don't want it to appear as free hand as the previous albums.

Below is a short list of the fonts:

My personal favourite is the last one as although the letters aren't joint it is still sophisticated and softer than normal capitals. However I am unsure if this is my final decision as I will have to check that it works when creating the digipak.