For this task I had to explore the different fonts I may be interested in using for my digipak and poster. The font must be consistent across all parts of the marketing campaign and so this is an important choice.
I decided that I wanted my font to be somewhere between the way the font was on Florence's previous albums and her latest one. I want it to still be indy as this is my target audience but I want it to also universally attract as 'The Dog Days Are Over' is a well-known song by multiple audiences. I also want my digipak and other parts of the campaign to appear clean cut so this is why I don't want it to appear as free hand as the previous albums.
Below is a short list of the fonts: