After watching other music videos and from my experience at AS I have realised how crucial the editing part of making a video is. Graphic match is one technique that has become apparent to me as being very effective. In order for me to pull this off it will include a lot of preplanning and good editing skills, including the angle and steadiness of my camera. It is a very effective way to transition from one scene to another and if done well can add a lot of value to a video. By having a colour or shape that stays the same and in the same position throughout help to create an effective graphic match. An example of this is the advert for 'Honda Curiosity - Adaptive Headlights'.
Thirdly I believe that the lighting of my video will highly influence wether or not it will be successful, There are now so many different lighting options to explore and this is definitely something that I will do in the planning stages. Lighting can enhance the mood and can work very well with graphic matches. Lighting can represent emotions of the characters and the lyrics and can easily make a video look much more professional. It can hide sins and help contribute a sleek finish to the film. Lighting is a cheap way to make a video look much better without blowing the budget and needing special gadgets. I will experiment with lighting and figure out what will best compliment my video.
After using stop motion for my lyrics video I would like to explore the use of it in my music video. I believe physical effect can contribute to a video just as much as the editing. This is something I am going to consider and look more into. Stop motion can create crazy and amazing images as well as movements. I am excited to further research this and hopefully include it in my final music video.